Trademark Law

Registering your trademark shows investors that you mean business. It also protects your brand when competitors try to emulate rather than innovate.

Trademark Attorneys

Trademarks – The Benefits of Registering a Trademark

What Is a Trademark Name?

A great example of this is . . . “Do you have a Q-Tip?” Instead, you’d say: “Do you have a cotton swab?” Similarly, you shouldn’t ask someone for a "Kleenex” but instead, for a tissue.

Ideally, a trademark should also be:

• Easy for people to pronounce
• Not too long
• Recognizable or not too complicated
• Simple by design

What Is an Example of a Trademark?

• Symbol (example: McDonald's "M" or Golden Arches symbol)
• Slogan (example: Burger King "Have It Your Way" line)
• Colors (example: Target's Red Bullseye)
• Sound (example: NBC three-note chime)

What Are the Benefits of Trademark Registration?

Registering a trademark can help prevent confusion in the marketplace. If another company tries to sell products or services similar to yours, you could lose sales. Customers may think they are buying your brand, but they aren't. Trademarks can also help keep your brand from becoming genericized, which happens when consumers treat all products in your category as if they are precisely the same as yours.

Once you establish your brand as the tops in your field, you want your customers to know they are getting the best quality when they do business with you. A trademark prevents other people from coming in and selling merchandise or services under your name. Other items may not meet your quality standards and could tarnish your brand's reputation and lead to lost sales if consumers get confused. Trademarks also help people recognize your brand easily.

Having the official ® (registered trademark) service mark next to your name adds credibility and validity to your brand. Contact Empire Business Law and Get The Help You Need For Your Business Today!